Popeyes’ latest gimmick: Bring your own bun

Popeyes
JOHN GONZALEZ/GONZO@MLIVE.COM
The new Popeyes Louisiana Kitchen chicken sandwich made its nationwide debut on Aug. 12 but sold out quickly.

BY GINA SALAMONE
NEW YORK DAILY NEWS/TNS

Still want that sold-out Popeyes chicken sandwich? Tough cluck!

Rather than quickly restocking its uber-popular new offering, the fried poultry chain is now telling craving customers to bring their own bread if they want a sandwich.

Popeyes launched its first chicken sandwich nationwide on Aug. 12, but after social media exploded with chicken chatter, the chain announced by Aug. 27 that it was “sold out” at many locations. While the company works on bringing it back, it’s asking patrons to bring supplies to get their fix.

“Due to the extraordinary demand, the sandwich sold out two weeks after it was introduced nationwide,” Popeyes said on Sept. 12. “Popeyes is working to get the sandwich back in restaurants soon. In the meantime, they’re offering guests a way to ease their sorrows and cravings. Introducing BYOB: Bring Your Own Bun.”

Confused? The fast-food chain explains.

“Popeyes still has the best-fried chicken in the game, so bring your own bun, order 3-piece tenders and voilà! You can make your own sandwich,” the company says.

Even Popeyes itself seems to realize how ridiculous the suggestion is, releasing a video with actors playing confused customers.

After text flashes on the screen referencing the “sold out” chicken sandwich, and “Try the new BYOB (Bring Your Own Bun),” a perplexed patron is depicted opening a box of food and saying, “It’s just three tenders.”

Another faux guest says, “But that’s already on the menu.”

The video then shows a hand placing the tenders on three different buns: seeded, hot dog, and hamburger.

“Seriously, when are you getting the sandwich, though?” a customer concludes.

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