Pantone releases purple hue in honor of Prince


The Pantone Color Institute, a firm that helps companies make the most informed decisions about color for their brands or products, has announced the creation of a specific hue of purple in honor of Prince.

The custom color, represented by Prince’s “Love Symbol #2”, was inspired by his custom-made Yamaha purple piano, which was originally set to tour with Prince before his death, according to a press release.

Prince died on April 21, 2016 at age 57.

“We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one,’” Laurie Pressman, vice president of the Pantone Color Institute said in a statement.

“A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style,” she added. “Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”


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