BLACK GOES GREEN

The idea of global warming, planetary-wide pollution, saving the ozone layer, going green, reducing your carbon footprint, etc. have all increased in importance over the past several decades.

There is a segment of the world’s population that may be in danger of being overlooked in the ‘Race to Go Green’ – the Black community. Commonly seen as innovators and originators of “all things cool and trendy in the world”, how does the Black community fare when it comes to going green?

In the business world, there are quite a few Black-owned businesses that are striving to help the community reduce its carbon footprint. NuWash Laundry Detergent, for example, (www.mynuwash.com) is a company out of Atlanta, GA whose moniker is ‘The Official Laundry Detergent of the Black Family’. This company touts an eco-friendly and green line of products specifically designed for the Black community’s everyday use. Recently quoted in the July 2012 issue of Black Enterprise Magazine, Maggie Anderson, of the Empowerment Experiment said, “My detergent, NuWash, is better than Tide…”

Erroll Paden, NuWash founder had this to say, “We, as a community, have the ability to do so many things that can positively impact our planet. As we combine our ability with our willingness, there is no stopping us.” NuWash has taken environmentally conscious products like, laundry detergent and household cleaning products and combined them with social media outlets like Twitter and Facebook (i.e. www.facebook.com/nuwashnation1) putting them at the forefront in the Black Community’s race to Go Green.

It is quite apparent that companies in the Black community, like Nuwash Laundry Detergent, have their focus on preserving the environment for future generations to come. There is no reason to doubt that others will follow suit.

This news series will continue to spotlight individuals, companies and organizations in the Black community as “Black Goes Green”. If you have or know of a story that should be researched, please submit details to epmdworldwide@hotmail.com

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